Ayush Nayak · Video EditorEvery frame earns the next.
Brand promos, fashion films and long-form stories, cut to hold attention. 45M+ views across Instagram.
Cut for
- Smirnoff
- Black & White
- HAPUSA
Nobody owes your video their attention. So every cut has a job: hold the eye, move the story, and make the last second worth the first.
Scene 01 / The editor
The eye behind the cut.
I'm Ayush Nayak, and ANX is the name on my edits. I cut brand promos, fashion films, jewellery, food and beverage reels and long-form stories for brands and creators.
Every edit starts with one question: why would anyone keep watching? Pacing, sound and colour are how I answer it.
Ayush Nayak / ANX
- views across Instagram
- 45M+
- on a single American Tourister reel
- 40M+
- edits in this portfolio
- 31
- genres and counting
- 7
Scene 02 / Work
Short Videos
V1 06 clips
Brand Promos
Promotional videos and brand collaborations.
All Brand Promos
V2 04 clips
Fashion Films
Cinematic fashion edits and luxury brand visuals.
All Fashion Films
V3 04 clips
Jewellery Promotions
Close-up detail and polished motion for jewellery brands.
All Jewellery Promotions
V4 06 clips
Restaurant & Beverage
Food, beverage and hospitality promotional videos.
All Restaurant & Beverage
V5 04 clips
Luxury & Spiritual Lifestyle
Slow, considered edits for luxury and spiritual lifestyle products.
All Luxury & Spiritual Lifestyle
V6 05 clips
Colour Grading
Looks, tone and mood, built shot by shot.
All Colour Grading
Scene 03 / Long form
Long Form
Cinematic storytelling and long-form video content, showcasing narrative editing, pacing and cinematic visuals.
01 / 02Kya jo Instagram pe dikhta hai, actual me vese hota hai? Behind the scenes travel vlog
Your footage could be doing this.
Start a projectScene 04 / Services
What I cut
- 01Brand PromosCollaborations and product launches, cut so the message lands before the thumb moves.
- 02Fashion FilmsCinematic pacing and luxury visuals for labels, models and campaigns.
- 03Food & BeverageRestaurant, bar and drinks promos with rhythm you can almost taste.
- 04Jewellery & LuxurySlow, precise edits that let detail, texture and craft do the selling.
- 05Long-Form StorytellingNarrative editing and pacing for vlogs and stories that run longer than a reel.
- 06Colour Grading & UGCCinematic looks graded shot by shot, plus creator-style edits that feel native to the feed.
Scene 05 / Testimonial
The receipts
- 40M+
- 472K+
- 331K+
- 208K+
Scene 06 / Pricing
Pick your cut
Every project is quoted on the brief, so you only pay for the edit you actually need.
Single Cut
One reel or short, start to finish.
Quote on brief
- Vertical edit for Reels and Shorts
- Pacing, sound design and captions
- Colour pass included
- Revision round before delivery
Monthly Editor
An ongoing editor for brands that post constantly.
Quote on brief
- Regular reels on a set schedule
- A consistent look across your feed
- Priority on your edits
- Format versions for each platform
Campaign & Long Form
Launches, fashion films and longer stories.
Quote on brief
- Long-form story edit
- Cut-downs for social
- Full colour grade
- Direct collaboration on the narrative
Scene 07 / FAQ
Quick answers
Ayush Nayak (ANX) is a video editor for brands and creators, cutting and colour grading brand promos, fashion films, jewellery, food and beverage reels and long-form stories, with 45M+ views across Instagram.
Who is Ayush Nayak?
Ayush Nayak is a video editor who works under the name ANX, with work published on the ANX Production YouTube channel. The portfolio spans brand promos, fashion films, jewellery, food and beverage reels, luxury lifestyle edits, colour grading and long-form stories, with 45M+ views across Instagram.
What kinds of videos does ANX edit?
ANX edits vertical short-form video and long-form video. Short-form genres include brand promos, fashion films, jewellery promotions, restaurant and beverage promos, luxury and spiritual lifestyle content, and colour grading. UGC edits are also available.
Which brands has ANX edited videos for?
The ANX portfolio includes videos for American Tourister, goibibo, Johnnie Walker, Smirnoff, Black & White, HAPUSA, Unicorn Store × iPhone and Code Hyphen.
How many views have ANX edits received?
ANX edits have earned 45M+ views across Instagram. Top result: 40M+ views on a single American Tourister reel.
How much does it cost to hire ANX as a video editor?
Pricing is quoted per project, based on the length of the video, the amount of footage and how many edits are needed. Send a brief through the contact form or to ayushnayakinfo@gmail.com to get a quote.
Can ANX edit both reels and long-form videos?
Yes. ANX edits vertical reels and shorts as well as long-form video, and can cut a long-form piece down into social clips for the same campaign.
Where can I watch more of the work?
Every video on this site is embedded from the ANX Production YouTube channel at youtube.com/@Anx.Production, and the work is grouped by genre on this site.
How do I hire ANX?
Fill in the contact form on ayushnayak.in with your brand, the type of video and a link to your footage or references, or email ayushnayakinfo@gmail.com. Mention the deadline if you have one.
Scene 08 / Final cut
Let’s make them stop scrolling.
Send the footage, the idea or just the deadline. I’ll tell you what the edit should be.
Ayush NayakEvery brief comes straight to me.